Trust in data – III – being honest about honesty

I found this presentation by Dan Ariely intriguing. I suspect that this is originally a TED talk with some patronising cartoons added. You can just listen.

When I started off in operational excellence learning about the Deming philosophy, my instructors always used to say These are honest men’s [sic] tools. From that point of view Airely’s presentation is pretty pessimistic. I don’t think I am entirely surprised when I recall Matt Ridley’s summary of evolutionary psychology from his book The Origins of Virtue.

Human beings have some instincts that foster the greater good and others that foster self-interest and anti-social behaviour. We must design a society that encourages the former and discourages the latter.

When wearing a change management hat it’s easy to be sanguine about designing a system or organisation that fosters virtue and the sort of diligent data collection that confronts present reality. However, it is useful to have a toolkit of tactics to build such a system. I think Ariely’s ideas are helpful here.

His idea of “reminders” is something that resonates with maintaining a continual focus on the Voice of the Customer/ Voice of the Business. Periodically exploring with data collectors the purpose of their data collection and the system wide consequences of fabrication is something that seems worthwhile in itself. However, the work Ariely refers to suggests that there might be reasons why such a “nudge” would be particularly effective in improving data trustworthiness.

His idea of “confessions” is a little trickier. I might reflect for a while then blog some more.

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